Seminars
The Marketing Group brings leading experts and practitioners from the field to campus to share their knowledge and experience. Most seminars are held on Tuesdays in E62-550. Below is a list of the current semester's planned speakers.
Marketing Seminar Spring 2024
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May 14
Keyan Li (MIT Sloan)
"When Customer Search Stifles Product Innovations"
Cameron Martel (MIT Sloan)
"Harnessing partisan motives to solve the misinformation problem"
12pm @ E62-550
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February 27
Eric Johnson (Columbia)
"Exposing Omitted Moderators: Explaining Differences in Effect Sizes in the Social Sciences"
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March 5
Sahil Loomba (MIT Sloan Postdoctoral Fellow)
"Social covariation and spillovers using geo-aggregated network data"
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March 12
Amit Goldenberg (HBS)
"Emotion Regulation Contagion"
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April 2
Catherine Tucker (MIT Sloan)
"Data Deserts and Algorithmic Exclusion"
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April 9
Negin Golrezaei (MIT Sloan)
"Online Learning via Offline Greedy Algorithms: Applications in Market Design and Optimization"
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April 16
Hannah Li (Columbia)
"The Interplay of User Behavior and Algorithm Design in Digital Ecosystems"
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April 23
Yifei Wang (MIT Sloan)
"Does Mobile Technology Enhance Civic Participation? An Empirical Study of the Effect of Smartphone Use on Government Service Requests"
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April 30
Chiara Farronato (HBS)
"Vertical Integration and Consumer Choice: Evidence from a Field Experiment"
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May 7
Anna Tuchman (Kellogg)
"Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?” AND “The Impact of New York’s Pink Tax Regulation on Prices and Assortments" w/ Sarah Moshary
Past Seminars
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December 12, 2023
- Koen Pauwels (Northeastern)
"From Representation to Reception: Evaluating the Impact of Diversity in TV Advertising on Consumer Purchase Intention"
December 5, 2023
- Gordon Pennycook (Cornell)
"Overconfidently conspiratorial: Conspiracy believers are dispositionally overconfident and massively overestimate how much others agree with them"
November 28, 2023
- Zelin (James) Li (MIT Sloan)
"In-or-Out: Creators' Odyssey for Success"
November 14, 2023
- Reed Orchinik (MIT Sloan)
"Habits of Truth"
October 31, 2023
- Kwabena Donkor (Stanford)
"Identity and Economic Incentives"
October 17, 2023
- Caio Waisman (Northwestern)
"A multi-cell experimental design to recover policy relevant treatment effects, with an application to online advertising"
October 3, 2023
- Jenny Allen (MIT Sloan)
"Quantifying the Impact of Misinformation and Vaccine-Skeptical Content on Facebook"
September 26, 2023
- Madhav Kumar (Postdoctoral Associate at MIT Sloan)
"Inclusive Recommendations"
September 19, 2023
- Alex Moehring (MIT Sloan)
"Personalized Rankings and User Engagement: An Empirical Evaluation of the Reddit News Feed, 2023"
September 12, 2023
- Yifei Wang (MIT Sloan)
"Competition and Privacy"
September 7, 2023
- Keyan Li (MIT Sloan)
"Targeted Marketing with Large Batches"
- Koen Pauwels (Northeastern)
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May 16, 2023
- Eric Anderson - Northwestern
"Search, Spending and Market Concentration"
May 9, 2023
- Florian Zettelmeyer - Northwestern
"Predictive Incrementality by Experimentation (PIE) for Ad Measurement"
May 2, 2023
- Yifei Wang - MIT Sloan
“Competition and Privacy”
April 28, 2023
- Dina Mayzlin - USC Marshall
“Do Curation Algorithms Amplify the Effect of Trolls on Users?”
April 25, 2023
- Miguel Villas-Boas - Berkeley
"Choice Deferral and Search Fatigue"
April 18, 2023
- Robert Zeithammer - UCLA
"The Rise of the 15%: Emergence and Persistence of Commissions in Advertising"
April 11, 2023
- Jason Du - MIT Sloan
“Yes “I” can: The Use of Singular First-person Pronouns in African America Music before and after Obama’s presidency.” - Lei Huang - MIT Sloan
“Recommender Ecosystem” - James Li - MIT Sloan
“Influencer Marketing Speed”
April 4, 2023
- Keyan Li - MIT Sloan
"Seasonal Marketing Campaigns: Rethinking Exploitation and Exploration with Infrequent Large Batches"
March 14, 2023
- Reed Orchinik - MIT Sloan
“Habits of truth: Base rates of veracity flexibly affect belief in true and false news.” - Chengfeng Mao - MIT Sloan
“Competitive Landscape Analysis And Innovation Ideation With Generative Language Model.”
March 7, 2023
- Hause Lin (Postdoctoral Fellow at MIT Sloan)
“Searching for far-transfer effects”
February 28, 2023
- Jenny Allen - MIT Sloan
“Quantifying the Impact of Anti-Vaccine Misinformation on Facebook”
February 14, 2023
- Cameron Martel - MIT Sloan
“How Polarization Can Help Solve the Misinformation Problem” - Cathy Chen - MIT Sloan
“Prosocial Procrastination? -- Bridging Time Preferences with Social Preferences”
February 7, 2023
- Alex Moehring - MIT Sloan
“Personalization and User Engagement: An Empirical Evaluation of the Reddit News Feed”
- Eric Anderson - Northwestern
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December 6, 2022
- Eva Ascarza - Harvard Business School
“When Less is More: Using Short-term Signals to Overcome Systematic Bias in Long-run Targeting”
November 29, 2022
- Daniel Bartels - Chicago Booth
"Anchors, Target Values, and Credit Card Payments"
November 15, 2022
- Pradeep Chintagunta - Chicago Booth
“Is (Smart) Technology Really Making Us Dumber? Marketing Analytics Improves the Mental, Managerial and Financial Performance of Entrepreneurs”
November 8, 2022
- Lei Huang - MIT
“Recommender Ecosystem” - Chengfeng Mao - MIT
“Mining Multifaceted Customer Opinions from Online Reviews”
November 1, 2022
- Cameron Charles Martel - MIT
“Does distrust in fact-checkers actually undermine the effect of fact-checks?”
October 25, 2022
- Deborah Small - Yale
“Talking about Charity”
October 18, 2022
- Jerry Zhang - MIT
"The Revealed Expertise Algorithm: Leveraging Advice-taking to Identify Experts and Improve Wisdom of Crowds"
October 4, 2022
- Sultan Mehmood - New Economic School
“Contract Enforcement in a Stateless Economy”
September 27, 2022
- Marat Ibragimov (MIT Sloan)
“Customer Search and Product Return”
September 20, 2022
- Raluca Ursu - NYU Stern
"Product Revisit and Consumer Consideration Sets"
September 13, 2022
- Nils Wernerfelt - Meta
“Estimating the Value of Offsite Data to Advertisers on Meta” [with Anna Tuchman (Kellogg), Brad Shapiro (Booth), and Rob Moakler (Meta)]
- Eva Ascarza - Harvard Business School
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May 10, 2022
- Andrey Fradkin (BU)
"Competition Avoidance vs Herding in Job Search: Evidence from Large-scale Field Experiments on an Online Job Board"
May 3, 2022
- Pinar Yildrim (Wharton)
"Privacy Regulations and Online Search Friction: Evidence from GDPR"
April 19, 2022
- Chris Hsee (Chicago)
"Bounded Rationality in Resource Competition"
April 12, 2022
- Abby Sussman (Chicago)
“When Shrouding the Total Price Signals Transparency: A Preference for Costly Disclosures”
April 5, 2022
- Oleg Urminsky (Chicago)
“The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments”
March 29, 2022
- Jeff Galak (CMU)
"Identifying the Temporal Profiles of Hedonic Decline"
March 8, 2022
- Josh Kalla (Yale)
"The manifold effects of partisan media on viewers’ beliefs and attitudes: A field experiment"
March 1, 2022
- Hause Lin (MIT)
"Scaling up interventions against misinformation on social media"
February 15, 2022
- Amir Tohidi (MIT)
"Habits in consumer purchases: Evidence from store closures"
February 8, 2022
- Philip Fernbach (UC Boulder)
"Knowledge overconfidence and anti-consensus views on controversial issues"
- Andrey Fradkin (BU)
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December 7, 2021
- Cathy Xi Chen (MIT)
"Share Less when You See it More? The Effect of Repeated Exposure on News Sharing Decision" - Jason Du (MIT)
"Learning from Past Market Outcomes: Evidence from the Music Industry"
November 30, 2021
- Jennifer Allen (MIT)
"Scaling Up Fact-checking Using the Wisdom of Crowds" - Graelyn Humiston (MIT)
"Persuasion and the Illusion of Explanatory Depth"
November 16, 2021
- Carey Morewedge (Boston University)
"Reluctance to utilize medical artificial intelligence"
November 9, 2021
- Oriel Feldman Hall (Brown CLPS)
"Navigating our uncertain social worlds"
November 2, 2021
- Yuting Zhu (MIT)
"Zero to One: Sales Prospecting with Augmented Recommendation"
October 19, 2021
- Eaman Jahani (MIT)
"The formation of long ties and their associated outcomes: the case of fundraisers and aggregate economic well-being in the US"
October 5, 2021
- Doug Chung (Harvard Business School)
"The Comprehensive Effects of Sales Force Management: A Dynamic Structural Analysis of Selection, Compensation, and Training"
September 28, 2021
- Rahul Bhui (MIT)
"A rational account of the repulsion effect"
September 21, 2021
- Thomas Graeber (Harvard Business School)
"Cognitive Uncertainty in Intertemporal Choice"
September 14, 2021
- Madhav Kumar (MIT)
“Algorithmic Pricing and Consumer Sensitivity to Price Volatility”
- Cathy Xi Chen (MIT)
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April 14th, 2020
- Brad Shapiro (Chicago Booth)
April 7th, 2020
- Eva Ascarza (Harvard)
March 31st, 2020
- Hema Yoganarasimham (University of Washington)
March 10th, 2020
- Piotr Sapiezynski (Northeastern)
March 3rd, 2020
- Bryan Bollinger (NYU)
February 25th, 2020
- Eesha Sharma (Dartmouth)
February 11th, 2020
- Francesco Decarolis (University of Bocconi)
"From Mad Men to Maths Men: Concentration and Buyer Power in Online Advertising"
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December 10th, 2019
- Daniella Kupor (BU)
December 5th, 2019
- Cathy Cao (MIT)
December 3rd, 2019
- Matt Cashman (MIT)
November 21st, 2019
- Rahul Bhui
November 19th, 2019
- Fiery Cushman (Harvard)
November 14th, 2019
- Jerry Zhang (MIT)
November 5th, 2019
- On Amir (UCSD)
October 29th, 2019
- Lauren Eskries-Winkler
October 22nd, 2019
- Yuting Zhu (MIT)
"Dynamic Marketing Policies: Constructing Markov States for Reinforcement Learning"
October 1st, 2019
- Alix Barasch
"Technology and Consumer Experience"
September 19th, 2019
- Jillian Jacob Jordan
"Understanding Moralistic Punishment and Outrage Through the Lens of Reputation"
September 10th, 2019
- Alex Burnap (MIT)
"Design and Evaluation of Product Aesthetics: A Human-Machine Hybrid Approach"
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May 14th, 2019
- Pinar Yildirim (UPenn)
May 7th, 2019
- Katherine Milkman (UPenn)
April 30th, 2019
- Vineet Kumar (Yale)
April 25th, 2019
- Tony Ke (MIT)
April 23rd, 2019
- Kinshuk Jareth (Columbia)
April 9th, 2019
- Dina Mayzlin (USC Marshall)
"Paid v Independent Product Recommendations By Influencers"
April 8th, 2019
- Joint with Operations Management - K.Sudhir (Yale)
"A Structural Model of a Multi-Tasking Salesforce: Job Task Allocation and Incentive Plan Design"
April 2nd, 2019
- Alex Burnap (MIT)
"Design and Evaluation of Product Aesthetics: A Human-Machine Hybrid Approach"
March 19th, 2019
- Kiran Garimella (MIT)
"Evolution of Individual Impact on Social Media"
March 12th, 2019
- Greg Lewis (Microsoft Research)
"You Can Lead a Horse to Water: Spatial Learning and Path Dependence in Consumer"
March 5th, 2019
- Teppei Yamamoto (MIT)
"Item Response Theory for Conjoint Survey Experiments"
February 26, 2019
- Johannes Haushofer (Princeton)
"Psychology and Behavioral Economics of Poverty"
February 12, 2019
- Garrett Johnson (BU)
"The Online Display Ad Effectiveness Funnel & Carryover: Lessons from 432 Field Experiments"
February 5, 2019
- Benjamin Olken (MIT)
"When Celebrities Speak: A Nationwide Twitter Experiment Promoting Vaccination in Indonesia"
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November 29, 2018
- Jeremy Yang (MIT)
"Optimizing Experimental Offline Targeting Policy: An Application to Proactive Churn Management at the Boston Globe"
November 15, 2018
- Madhav Kumar (MIT)
"Discount Bundling via Dense Product Embeddings"
October 30, 2018
- Gonzalo Cisternas (MIT)
"Consumer Scores and Price Discrimination"
October 4, 2018
- Tali Sharot (UCL)
"Using Affect to Predict Choice"
October 2, 2018
- Birger Wernerfelt (MIT)
"On the Internalization of Advertising and Marketing Services; An Adaptation Cost Analysis"
September 25, 2018
- Amin Rahimian (MIT)
"Long Ties Accelerate Realistic Complex Contagions"
September 18, 2018
- Dean Eckles (MIT)
"Evaluating Stochastic Seeding Strategies in Networks"
September 11, 2018
- Artem Timoshenko (MIT) & Paramveer Dhillon (MIT)
"A Novel Neural Network Model for Customer Base Analysis & Identifying Customer Needs from User-Generated Content"
- Jeremy Yang (MIT)
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April 26, 2018
- Iyad Rahwan (MIT Media Lab)
April 19, 2018
- Hema Yoganarasimhan (Washington University)
April 12, 2018
- Aurelien Baillon (Erasmus Rotterdam)
April 5, 2018
- David Parkes (Harvard University)
March 15, 2018
- Shane Frederick (Yale School of Management)
March 8, 2018
- David Ross Keith (MIT System Dynamics)
"Within Category Peer Effects in the Diffusion of Hybrid Electric Vehicles"
March 1, 2018
- Mirta Galesic (Sante Fe Institute)
"Asking About Social Circles Improves Election Predictions"
February 22, 2018
- Jerker Denrell (MIT/Warwick)
"Initial Failure Makes Eventual Success More Impressive When Social Influence is Strong"
February 15, 2018
- Moshe Hoffman (Harvard Evolutionary Dynamics)
"Understanding quirky aspects of our prosocial preferences. A ‘subconscious’ incentives based approach"
February 8, 2018
- Erez Yoeli (Yale University)
"Self-Verification and Support via Mobile Phones To Promote Tuberculosis Treatment Success: A Randomized Control Trial"
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November 2, 2017
- Aniko Oery (Yale University)
"Managing Word of Mouth Content"
October 12, 2017
- Jinhong Xie (University of Florida)
"The Dark Side of User-Generated Information: The Fateful First Review"
October 5, 2017
- Jagmohan Raju (Wharton)
"The Effect of Content Providers' Ability to Charge End-users on the Network Neutrality Debate"
September 28, 2017
- Yuxin Chen (NYU Shanghai)
"In-Consumption Social Listening with Unstructured Data: The Case of Live Comments and Movie Appreciation"
September 21, 2017
- Jidong Zhou (Yale University)
"Multiproduct Intermediaries and Optimal Product Range"
September 14, 2017
- Liang Guo (Chinese University of Hong Kong)
"Testing the Role of Contextual Deliberation in the Compromise Effect"
September 7, 2017
- John McCoy (MIT)
"Extracting Wisdom from the Crowd" - Xinyu Cao (MIT)
"Prelaunch Demand Estimation"
- Aniko Oery (Yale University)