Virtual Customer Initiative
This research initiative is a multidisciplinary
approach to improving the speed, accuracy, and usability of customer
input to the product development process. By developing and testing new
web-based methods researchers seek to radically reduce the time lag
between customer input and product development response — and at a
fraction of current cost. The initiative goals include virtual customer
methods that are accurate and relevant to product development teams.
Contact:
John Hauser, jhauser@mit.edu
Web site:
http://mitsloan.mit.edu/vc/
Links:
Demos
Papers
